Google Ads cost per click benchmark for Mortgage
Google Ads cost per click for Mortgage: £2.52 - £8.28. Directional benchmark from UK regulated advice campaigns in the Mortgage Leads segment.
About this benchmark
Mortgage sits inside our Mortgage Leads segment. The Google Ads cost per click range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Google Search CPC for Mortgage Leads derived from parent channel distribution scaled to niche competitive intensity.
Segment
Mortgage Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Google Ads cost per click for Mortgage?+
The published 20th-80th percentile range is £2.52 - £8.28, with a midpoint near £5.4. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads cost per click benchmark for Mortgage?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Mortgage priced at this Google Ads CPL range?+
Google Search CPC for Mortgage Leads derived from parent channel distribution scaled to niche competitive intensity.