Email OPEN-RATE benchmark for Mortgage
Email OPEN-RATE for Mortgage: 30.8% - 52.8%. Directional benchmark from UK regulated advice campaigns in the Mortgage Leads segment.
About this benchmark
Mortgage sits inside our Mortgage Leads segment. The Email OPEN-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Email open rate for Mortgage Leads adviser nurture sequences.
Segment
Mortgage Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Email OPEN-RATE for Mortgage?+
The published 20th-80th percentile range is 30.8% - 52.8%, with a midpoint near 41.8%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Email OPEN-RATE benchmark for Mortgage?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Mortgage priced at this Email CPL range?+
Email open rate for Mortgage Leads adviser nurture sequences.