Google Ads conversion rate benchmark for Insurance
Google Ads conversion rate for Insurance: 6.3% - 18.9%. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.
About this benchmark
Insurance sits inside our Insurance Leads segment. The Google Ads conversion rate range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Google Search CVR (click-to-lead) for Insurance Leads.
Segment
Insurance Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Google Ads conversion rate for Insurance?+
The published 20th-80th percentile range is 6.3% - 18.9%, with a midpoint near 12.6%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads conversion rate benchmark for Insurance?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Insurance priced at this Google Ads CPL range?+
Google Search CVR (click-to-lead) for Insurance Leads.