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YouTube • view rate

YouTube view rate benchmark for Insurance

YouTube view rate for Insurance: 18.9% - 35.7%. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.

Range
18.9% - 35.7%
20th-80th percentile
Midpoint
27.3%
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Insurance sits inside our Insurance Leads segment. The YouTube view rate range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

YouTube TrueView rate for Insurance Leads educational content.

Segment

Insurance Leads

Benchmark type

grouped (grouped from similar niches in this segment)

Frequently asked questions

What is the typical YouTube view rate for Insurance?+

The published 20th-80th percentile range is 18.9% - 35.7%, with a midpoint near 27.3%. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this YouTube view rate benchmark for Insurance?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Insurance priced at this YouTube CPL range?+

YouTube TrueView rate for Insurance Leads educational content.