Google Ads MQL-RATE benchmark for Insurance
Google Ads MQL-RATE for Insurance: 50.4% - 78.8%. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.
About this benchmark
Insurance sits inside our Insurance Leads segment. The Google Ads MQL-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Google Search lead to MQL rate for Insurance Leads.
Segment
Insurance Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Google Ads MQL-RATE for Insurance?+
The published 20th-80th percentile range is 50.4% - 78.8%, with a midpoint near 64.6%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads MQL-RATE benchmark for Insurance?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Insurance priced at this Google Ads CPL range?+
Google Search lead to MQL rate for Insurance Leads.