Email OPEN-RATE benchmark for Insurance
Email OPEN-RATE for Insurance: 29.4% - 50.4%. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.
About this benchmark
Insurance sits inside our Insurance Leads segment. The Email OPEN-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Email open rate for Insurance Leads adviser nurture sequences.
Segment
Insurance Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Email OPEN-RATE for Insurance?+
The published 20th-80th percentile range is 29.4% - 50.4%, with a midpoint near 39.9%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Email OPEN-RATE benchmark for Insurance?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Insurance priced at this Email CPL range?+
Email open rate for Insurance Leads adviser nurture sequences.