Why this matters
Business Manager is required to own ad accounts, share access with agencies and apply domain verification.
Step-by-step instructions
1
Go to business.facebook.com
Click "Create Account".
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2
Enter business name and email
Use a company email, not a personal one. This becomes the primary contact.
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3
Fill in business details
Address, phone, website. Must match your public record.
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4
Verify the email
Open the confirmation email and click the link.
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5
Land on the Business Manager dashboard
Note the Business ID under Business Settings → Business Info.
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Pro tips
- Use 2FA on the admin account immediately.
- Limit admins - fewer people, safer account.
- Store the Business ID alongside your Page ID.
Common mistakes
- Creating multiple Business Managers by accident - consolidate fast.
- Using a Gmail alias that later expires.
- Skipping email verification and losing access.
What happens next
Proceed to create a Business Portfolio / ad account within Business Manager.