Conversion
What is a good conversion rate for an IFA landing page?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is a good conversion rate for an IFA landing page?
A well-designed IFA landing page typically converts 4-9% of paid traffic to a booked call or fact-find; below 3% usually signals a messaging or friction issue.
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Conversion rates for UK IFA landing pages cluster around 4-9% for paid traffic, with top-quartile pages hitting 11-14%. Key levers are headline-offer match, a single clear CTA, trust signals (FCA number, firm size, reviews), frictionless form design, and mobile speed. Anything under 3% almost always has either an offer mismatch, excessive form fields or slow load.
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