A well-designed IFA landing page typically converts 4-9% of paid traffic to a booked call or fact-find; below 3% usually signals a messaging or friction issue.
Conversion rates for UK IFA landing pages cluster around 4-9% for paid traffic, with top-quartile pages hitting 11-14%. Key levers are headline-offer match, a single clear CTA, trust signals (FCA number, firm size, reviews), frictionless form design, and mobile speed. Anything under 3% almost always has either an offer mismatch, excessive form fields or slow load.