Skip to main content
Cost Per Lead

What is the average cost per lead for UK financial advisers?

Last reviewed 22 April 2026 · Reviewed by Jake McQuillan

Quick answer

What is the average cost per lead for UK financial advisers?

The UK average cost per lead for independent financial advisers in 2025-2026 is £35-£120 on Meta, £80-£220 on Google Search, and £180-£400 on LinkedIn, depending on niche, geography and targeting quality.

Want us to do this for your firm?
Get a compliant lead-gen plan tailored to your niche and compliance setup.
Book a discovery call

Cost per lead (CPL) for UK financial advisers varies widely by platform and niche. Meta tends to deliver the lowest nominal CPL for broad retail financial advice (£35-£120), Google Search sits in the £80-£220 range for high-intent terms such as "pension transfer advice" or "financial adviser near me", and LinkedIn ranges £180-£400 for HNW and B2B wealth targeting. CPL is only meaningful alongside lead-to-client conversion rate and average client LTV — Platinum Prospects models this end-to-end through the Lead Budget Calculator.

Was this useful?
JM
Reviewed by
Jake McQuillan
Founder at Platinum Prospects
Last reviewed 22 April 2026

Ask your own question

Describe your firm’s situation and we’ll reply with a tailored answer and benchmarks.

We’ll email you once with an answer. No marketing sequences.

Related questions

How much does a pension transfer lead cost in the UK?
UK pension transfer leads typically cost 120 260 pounds on Meta and 180 380 pounds on Google Search, with DB transfer leads at the top of the range due to PTS…
How much does an equity release lead cost in 2025?
Equity release leads cost 65 140 pounds on Meta and 110 220 pounds on Google Search for UK advisers, with postcode targeting making the biggest difference.
How much does a mortgage broker lead cost on Meta?
UK mortgage broker Meta leads cost 35 90 pounds for standard purchase and remortgage, and 60 140 pounds for complex cases (self employed, adverse credit, buy t…
How much does a bridging finance lead cost?
Bridging finance broker leads cost 80 180 pounds on Meta and 150 320 pounds on Google Search, with auction finance queries at the top of the range.
How much does an IHT planning lead cost?
UK inheritance tax planning leads typically cost 110 220 pounds on Meta and 180 340 pounds on Google, with high value postcode targeting driving efficiency.