The UK average cost per lead for independent financial advisers in 2025-2026 is £35-£120 on Meta, £80-£220 on Google Search, and £180-£400 on LinkedIn, depending on niche, geography and targeting quality.
Cost per lead (CPL) for UK financial advisers varies widely by platform and niche. Meta tends to deliver the lowest nominal CPL for broad retail financial advice (£35-£120), Google Search sits in the £80-£220 range for high-intent terms such as "pension transfer advice" or "financial adviser near me", and LinkedIn ranges £180-£400 for HNW and B2B wealth targeting. CPL is only meaningful alongside lead-to-client conversion rate and average client LTV — Platinum Prospects models this end-to-end through the Lead Budget Calculator.