IFA Google Search leads run 140-320 pounds for generic advice queries and 220-480 pounds for high-net-worth keywords such as "wealth manager" and "chartered financial planner".
Google CPL for IFAs
Generic "financial adviser near me" and "independent financial advice": 140-320 pounds. High-net-worth intent ("wealth manager", "chartered financial planner"): 220-480 pounds.
Where the volume is
Long-tail "how much does a financial adviser cost" drives discovery; bottom-funnel "review" and "fees" queries drive booked consultations.