Pension advice keywords on Google UK typically cost £6-£22 CPC, with "pension transfer advice" and "SIPP advice" sitting at the top of the range due to high advice-fee value per conversion.
Google Ads costs for pension advice have risen steadily since 2022 as more advisers bid on high-intent terms. Generic "pension advice" sits at £6-£12 CPC, "pension transfer advice" and "defined benefit transfer" at £15-£22 CPC, and "SIPP advice" at £10-£18. Expected CPLs run £80-£220, and lead-to-client conversion in the 10-15% range is realistic for a well-run account.