UK mortgage broker Meta leads cost 35-90 pounds for standard purchase and remortgage, and 60-140 pounds for complex cases (self-employed, adverse credit, buy-to-let).
Meta CPL for mortgage brokers
Standard purchase/remortgage: 35-90 pounds. Self-employed & adverse credit: 60-140 pounds. Limited-company BTL: 80-160 pounds.
Creative tip
Short-form vertical video with a broker talking to camera about a specific scenario outperforms static lifestyle imagery by 40-60% on CTR.