2,500-10,000 pounds/month for a mid-size adviser firm, covering content (8-15 pieces), technical, backlinks, and author governance. Scale up for multi-niche / national firms.
Spend breakdown
- Content: 40-55% - Technical + CMS: 15-20% - Backlinks + digital PR: 20-30% - Analytics + reporting: 10-15%
Tier
- 2.5k pounds/mo: single-niche adviser, long-term play - 5-10k pounds/mo: multi-service firm - 15k+ pounds/mo: national, multi-brand, or platform