Budget
What is a meaningful test budget for financial services marketing?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is a meaningful test budget for financial services marketing?
Minimum viable test: 5,000 pounds over 6 weeks - enough for 60-100 leads and statistical read. Full pilot: 15,000-25,000 pounds over 12 weeks.
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Spend tiers
- Minimum viable: 5k pounds / 6 weeks
- Pilot: 15-25k pounds / 12 weeks
- Scale: 40k+ pounds/month
What each unlocks
- MVP: channel read + creative winners
- Pilot: audience scale + offline conversion feedback
- Scale: LTV-optimised bidding + multi-niche expansion
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