Minimum viable test: 5,000 pounds over 6 weeks - enough for 60-100 leads and statistical read. Full pilot: 15,000-25,000 pounds over 12 weeks.
Spend tiers
- Minimum viable: 5k pounds / 6 weeks - Pilot: 15-25k pounds / 12 weeks - Scale: 40k+ pounds/month
What each unlocks
- MVP: channel read + creative winners - Pilot: audience scale + offline conversion feedback - Scale: LTV-optimised bidding + multi-niche expansion