Budget
How much budget do I need to start financial adviser ads?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much budget do I need to start financial adviser ads?
A minimum viable UK adviser test budget is 3,000-5,000 pounds across 4-6 weeks: enough for 50-80 leads, statistical validity, and one creative refresh.
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Minimum viable test
- 4-6 weeks duration
- 3,000-5,000 pounds media spend
- 2-3 ad sets with distinct angles
- One creative refresh at week 3
Why less rarely works
At sub-1,500 pounds/month you cannot exit the Meta learning phase (50 conversions per ad set) and keyword data on Google is too sparse to optimise bids.
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