Expect first compliant leads in 2 to 4 weeks, a stable CPL by weeks 6 to 10, and full pipeline maturity by months 3 to 6 once enough conversion data is fed back into the bid algorithms.
Typical timeline - Weeks 1 to 2: discovery, compliance sign-off, creative build, tracking install. - Weeks 3 to 4: first leads, initial CPL readout. - Weeks 6 to 10: learning-phase exits, CPL stabilises. - Months 3 to 6: offline-conversion data feeds back, CPA optimisation kicks in. - Month 6+: retargeting pool mature, creative rotation established.
Why it takes this long 1. Compliance review cycles add 1 to 3 weeks. 2. Google and Meta need 30 to 50 conversions to exit the learning phase. 3. Qualified-lead feedback loops require real client meetings, which take weeks.
What accelerates it - Pre-approved creative library with your network. - Proper offline conversion tracking from day one. - A named, high-value lead magnet (not "book a call").