Gate high-value personalised tools (calculators, cashflow previews). Keep educational articles, definitions and statistics open - gating hurts SEO and AI citation.
Gate
- Personalised calculators - Scenario-based checklists - Webinar registration
Dont gate
- Definitions / glossary - Articles and guides - Statistics pages - FAQ / Ask
Why
Open content = SEO and AI citation. Gated content = lead capture. Both matter; dont trade one for the other.