Lead Generation
Should I buy leads from financial lead aggregators?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
Should I buy leads from financial lead aggregators?
Rarely. Exclusivity and quality are poor, compliance of upstream source is opaque, and Consumer Duty exposes the buyer to suitability risk. Own-channel is better long-term.
Want us to do this for your firm?
Get a compliant lead-gen plan tailored to your niche and compliance setup.
Risks
- Shared leads sold to 4-6 buyers
- Opaque marketing source / compliance chain
- Consumer Duty suitability responsibility
- Low client LTV and higher churn
Exceptions
Some specialist aggregators (equity release, protection) deliver exclusive, compliance-transparent leads - test small, scrutinise the source stack.
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