One page per city/region with unique local data, named author, local case study, Google Business Profile link, and internal links to service + benchmark pages.
Page ingredients
- Local CPL stat or demographic data - Named adviser covering that area - Client case study (anonymised) from the region - Link to Google Business Profile - Internal links: /services, /benchmarks, /ask - FAQ schema
Avoid
Templated pages with swap-only-the-city-name copy - Google detects and discounts.