Yes, but as a medium-term compound, not a short-term acquisition channel. Expect 6 to 18 months for meaningful organic traffic and 18 to 36 months to displace incumbents. Pair with paid for short-term pipeline and AI-search optimisation for next-gen discovery.
What works - Deep niche content (single-niche sites outrank generalists). - Local SEO for adviser offices (Google Business Profile is critical). - FAQ content that matches how people actually search. - Structured data (Organization, FAQ, Article, Person, HowTo). - AI search / LLM optimisation (llms.txt, citable statistics, named authors).
Timelines - Months 1 to 6: foundation (technical SEO, site structure, 40+ articles). - Months 6 to 12: first meaningful organic traffic. - Months 12 to 24: page-1 rankings on core niches. - Months 24+: compound authority.
Budget £1,500 to £5,000 per month for serious SEO, combined with content production.
New frontier SEO is rapidly splitting into (a) classic Google ranking and (b) GEO (generative engine optimisation — ChatGPT, Perplexity, Claude, Gemini). Plan for both.