Seo
What is answer engine optimisation (AEO)?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
What is answer engine optimisation (AEO)?
AEO is structuring content so ChatGPT, Perplexity, Google AI Overviews and Claude cite it. Key levers: FAQ schema, named authors, clean source citations, definition blocks, TL;DRs.
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AEO checklist
- FAQ schema on service and niche pages
- Named author bylines with credentials
- TL;DR + definition blocks
- JSON-LD BlogPosting, DefinedTerm, Article
- Citations with publication and year
- llms.txt at site root
Why it matters
15-35% of US search queries now trigger AI Overviews; UK is trending similarly. Mentions in AI answers drive branded search, which compounds.
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