Yes - it drives local pack visibility for "financial adviser near me" queries and compounds with review velocity. Required hygiene for any UK advisory firm.
Essentials
- Verified address (or service-area business) - Categories: "Financial planner" primary + related secondaries - Weekly posts (case snippets, guides) - Review-response within 72 hours - Q&A proactively seeded
Impact
Local-pack ranking drives 5-25% of organic lead volume for firms with a physical presence.