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Cross Channel • CAC-PAYBACK-MONTHS

Cross Channel CAC-PAYBACK-MONTHS benchmark for all UK advisers

Cross Channel CAC-PAYBACK-MONTHS for all UK advisers: 3 - 18. Moderate benchmark from UK regulated advice campaigns in the Aggregate / Cross-Vertical segment.

Range
3 - 18
20th-80th percentile
Midpoint
10.5
For modelling only
Confidence
moderate
Sample n=207

About this benchmark

all UK advisers sits inside our Aggregate / Cross-Vertical segment. The Cross Channel CAC-PAYBACK-MONTHS range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Directly observed across Platinum Prospects-managed campaigns for this channel.

Segment

Aggregate / Cross-Vertical

Benchmark type

observed (sampled directly from active campaigns)

Frequently asked questions

What is the typical Cross Channel CAC-PAYBACK-MONTHS for all UK advisers?+

The published 20th-80th percentile range is 3 - 18, with a midpoint near 10.5. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Cross Channel CAC-PAYBACK-MONTHS benchmark for all UK advisers?+

The benchmark is rated moderate. The sample is meaningful but smaller; expect some variance.

Why is all UK advisers priced at this Cross Channel CPL range?+

Directly observed across Platinum Prospects-managed campaigns for this channel.