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Email • OPEN-RATE

Email OPEN-RATE benchmark for all UK advisers

Email OPEN-RATE for all UK advisers: 28% - 48%. Moderate benchmark from UK regulated advice campaigns in the Aggregate / Cross-Vertical segment.

Range
28% - 48%
20th-80th percentile
Midpoint
38%
For modelling only
Confidence
moderate
Sample n=96

About this benchmark

all UK advisers sits inside our Aggregate / Cross-Vertical segment. The Email OPEN-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

Directly observed across Platinum Prospects-managed campaigns for this channel.

Segment

Aggregate / Cross-Vertical

Benchmark type

observed (sampled directly from active campaigns)

Frequently asked questions

What is the typical Email OPEN-RATE for all UK advisers?+

The published 20th-80th percentile range is 28% - 48%, with a midpoint near 38%. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this Email OPEN-RATE benchmark for all UK advisers?+

The benchmark is rated moderate. The sample is meaningful but smaller; expect some variance.

Why is all UK advisers priced at this Email CPL range?+

Directly observed across Platinum Prospects-managed campaigns for this channel.