Cross Channel MQL-TO-CLIENT-RATE benchmark for all UK advisers
Cross Channel MQL-TO-CLIENT-RATE for all UK advisers: 6% - 18%. Moderate benchmark from UK regulated advice campaigns in the Aggregate / Cross-Vertical segment.
About this benchmark
all UK advisers sits inside our Aggregate / Cross-Vertical segment. The Cross Channel MQL-TO-CLIENT-RATE range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Directly observed across Platinum Prospects-managed campaigns for this channel.
Segment
Aggregate / Cross-Vertical
Benchmark type
observed (sampled directly from active campaigns)
Frequently asked questions
What is the typical Cross Channel MQL-TO-CLIENT-RATE for all UK advisers?+
The published 20th-80th percentile range is 6% - 18%, with a midpoint near 12%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Cross Channel MQL-TO-CLIENT-RATE benchmark for all UK advisers?+
The benchmark is rated moderate. The sample is meaningful but smaller; expect some variance.
Why is all UK advisers priced at this Cross Channel CPL range?+
Directly observed across Platinum Prospects-managed campaigns for this channel.