Microsoft Ads cost per click benchmark for all UK advisers
Microsoft Ads cost per click for all UK advisers: £1.9 - £6.8 (20th-80th percentile, moderate confidence). Aggregate benchmark from UK financial-adviser campaigns.
About this benchmark
This is the aggregate Microsoft Ads cost per click benchmark across every regulated UK advice niche we run paid-media campaigns in. The published range covers the 20th to 80th percentile of monthly performance, with outliers excluded.
Microsoft Ads typically 25-32% below Google Search CPC on adviser terms.
Segment
Aggregate / Cross-Vertical
Benchmark type
aggregate (cross-niche platform aggregate)
Frequently asked questions
What is the typical Microsoft Ads cost per click for all UK advisers?+
The published 20th-80th percentile range is £1.9 - £6.8, with a midpoint near £4.35. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Microsoft Ads cost per click benchmark for all UK advisers?+
The benchmark is rated moderate. The sample is meaningful but smaller; expect some variance.
Why is all UK advisers priced at this Microsoft Ads CPL range?+
Microsoft Ads typically 25-32% below Google Search CPC on adviser terms.