Microsoft Ads cost per click benchmark for Insurance
Microsoft Ads cost per click for Insurance: £1.9 - £6.8. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.
About this benchmark
Insurance sits inside our Insurance Leads segment. The Microsoft Ads cost per click range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Microsoft Ads CPC for Insurance Leads; typically 25-32% below Google Search equivalents.
Segment
Insurance Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Microsoft Ads cost per click for Insurance?+
The published 20th-80th percentile range is £1.9 - £6.8, with a midpoint near £4.35. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Microsoft Ads cost per click benchmark for Insurance?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Insurance priced at this Microsoft Ads CPL range?+
Microsoft Ads CPC for Insurance Leads; typically 25-32% below Google Search equivalents.