Meta cost per click benchmark for Insurance
Meta cost per click for Insurance: £0.55 - £1.85. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.
About this benchmark
Insurance sits inside our Insurance Leads segment. The Meta cost per click range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Meta link-click CPC for Insurance Leads audiences, lead-form objective.
Segment
Insurance Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Meta cost per click for Insurance?+
The published 20th-80th percentile range is £0.55 - £1.85, with a midpoint near £1.2. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Meta cost per click benchmark for Insurance?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Insurance priced at this Meta CPL range?+
Meta link-click CPC for Insurance Leads audiences, lead-form objective.