Google Ads cost per lead benchmark for all UK advisers
Google Ads cost per lead for all UK advisers: £35 - £140 (20th-80th percentile, strong confidence). Aggregate benchmark from UK financial-adviser campaigns.
About this benchmark
This is the aggregate Google Ads cost per lead benchmark across every regulated UK advice niche we run paid-media campaigns in. The published range covers the 20th to 80th percentile of monthly performance, with outliers excluded.
Pooled Google Search CPL across UK regulated advice niches.
Segment
Aggregate / Cross-Vertical
Benchmark type
aggregate (cross-niche platform aggregate)
Frequently asked questions
What is the typical Google Ads cost per lead for all UK advisers?+
The published 20th-80th percentile range is £35 - £140, with a midpoint near £87.5. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads cost per lead benchmark for all UK advisers?+
The benchmark is rated strong. It is grounded in a large, recent UK sample.
Why is all UK advisers priced at this Google Ads CPL range?+
Pooled Google Search CPL across UK regulated advice niches.