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LinkedIn • click-through rate

LinkedIn click-through rate benchmark for Insurance

LinkedIn click-through rate for Insurance: 0.4% - 1.2%. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.

Range
0.4% - 1.2%
20th-80th percentile
Midpoint
0.8%
For modelling only
Confidence
directional
Derived from aggregate

About this benchmark

Insurance sits inside our Insurance Leads segment. The LinkedIn click-through rate range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.

LinkedIn sponsored-content CTR for Insurance Leads.

Segment

Insurance Leads

Benchmark type

grouped (grouped from similar niches in this segment)

Frequently asked questions

What is the typical LinkedIn click-through rate for Insurance?+

The published 20th-80th percentile range is 0.4% - 1.2%, with a midpoint near 0.8%. Use the range and confidence tier rather than the midpoint when modelling.

How confident is this LinkedIn click-through rate benchmark for Insurance?+

The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.

Why is Insurance priced at this LinkedIn CPL range?+

LinkedIn sponsored-content CTR for Insurance Leads.