Microsoft Ads conversion rate benchmark for Insurance
Microsoft Ads conversion rate for Insurance: 5.25% - 15.75%. Directional benchmark from UK regulated advice campaigns in the Insurance Leads segment.
About this benchmark
Insurance sits inside our Insurance Leads segment. The Microsoft Ads conversion rate range below is derived from active UK regulated-advice campaigns and the niche-opportunity dataset, calibrated against the platform aggregate.
Microsoft Ads CVR for Insurance Leads.
Segment
Insurance Leads
Benchmark type
grouped (grouped from similar niches in this segment)
Frequently asked questions
What is the typical Microsoft Ads conversion rate for Insurance?+
The published 20th-80th percentile range is 5.25% - 15.75%, with a midpoint near 10.5%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Microsoft Ads conversion rate benchmark for Insurance?+
The benchmark is rated directional. It is a directional estimate calibrated against the platform aggregate; use it for planning, not bidding.
Why is Insurance priced at this Microsoft Ads CPL range?+
Microsoft Ads CVR for Insurance Leads.