Google Ads MQL-RATE benchmark for all UK advisers
Google Ads MQL-RATE for all UK advisers: 48% - 75% (20th-80th percentile, strong confidence). Aggregate benchmark from UK financial-adviser campaigns.
About this benchmark
This is the aggregate Google Ads MQL-RATE benchmark across every regulated UK advice niche we run paid-media campaigns in. The published range covers the 20th to 80th percentile of monthly performance, with outliers excluded.
High-intent Google Search leads to MQL across UK advice.
Segment
Aggregate / Cross-Vertical
Benchmark type
aggregate (cross-niche platform aggregate)
Frequently asked questions
What is the typical Google Ads MQL-RATE for all UK advisers?+
The published 20th-80th percentile range is 48% - 75%, with a midpoint near 61.5%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this Google Ads MQL-RATE benchmark for all UK advisers?+
The benchmark is rated strong. It is grounded in a large, recent UK sample.
Why is all UK advisers priced at this Google Ads CPL range?+
High-intent Google Search leads to MQL across UK advice.