LinkedIn MQL-RATE benchmark for all UK advisers
LinkedIn MQL-RATE for all UK advisers: 38% - 68% (20th-80th percentile, moderate confidence). Aggregate benchmark from UK financial-adviser campaigns.
About this benchmark
This is the aggregate LinkedIn MQL-RATE benchmark across every regulated UK advice niche we run paid-media campaigns in. The published range covers the 20th to 80th percentile of monthly performance, with outliers excluded.
LinkedIn adviser leads tend to MQL at high rates due to firmographic filtering.
Segment
Aggregate / Cross-Vertical
Benchmark type
aggregate (cross-niche platform aggregate)
Frequently asked questions
What is the typical LinkedIn MQL-RATE for all UK advisers?+
The published 20th-80th percentile range is 38% - 68%, with a midpoint near 53%. Use the range and confidence tier rather than the midpoint when modelling.
How confident is this LinkedIn MQL-RATE benchmark for all UK advisers?+
The benchmark is rated moderate. The sample is meaningful but smaller; expect some variance.
Why is all UK advisers priced at this LinkedIn CPL range?+
LinkedIn adviser leads tend to MQL at high rates due to firmographic filtering.