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Niches

How do I generate bridging finance leads?

Last reviewed 22 April 2026 · Reviewed by Jake McQuillan

Quick answer

How do I generate bridging finance leads?

Bridging is a high-CPL, high-fee niche. Use Google Search (intent is immediate) with CPLs of £80 to £220 and landing pages that emphasise speed, LTV and rate. Expect 25 to 40% conversion to application and average procuration fees of £1,500 to £7,500.

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Why Google wins here

Bridging is urgency-driven — borrowers search when they have 14 to 60 days to complete. Meta awareness ads under-perform because there is no educational window.

Benchmarks

  • CPC: £8 to £35
  • CPL: £80 to £220
  • Application conversion: 25 to 40%
  • Procuration fee: 1% to 2% of loan (avg £1,500 to £7,500)

What to emphasise on landing page

  • Speed to completion (14, 21, 28 days).
  • Max LTV (70 to 75%).
  • Rates from X% pm.
  • No-deal, no-fee.
  • FCA/NACFB accreditations.

Lead qualification

Qualify on: loan size, exit strategy, property type, LTV, timescale. Sub-£50k bridging rarely makes commercial sense for brokers.

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JM
Reviewed by
Jake McQuillan
Founder at Platinum Prospects
Last reviewed 22 April 2026

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