Combine Google Search for high-intent queries (remortgage, first-time buyer, buy-to-let), Meta for prospecting and retargeting, and a fast-response booking system. Expect £35 to £90 CPL and 20 to 40% lead-to-application rates with proper qualification.
What works for mortgage brokers 1. **Google Search:** capture specific intent ("remortgage rates", "bad credit mortgage broker"). 2. **Meta:** run prospecting to homeowners and renters aged 25 to 55. 3. **Retargeting:** hit Google clickers again on Meta within 24 hours. 4. **Calculators:** affordability and remortgage-savings calculators convert 2x a plain form.
CPL benchmarks - First-time buyer: £28 to £65 - Remortgage: £32 to £75 - Buy-to-let: £45 to £110 - Bridging: £80 to £220 - Adverse-credit: £55 to £140
Speed to lead Responding in under 5 minutes lifts contact rates by up to 21x vs waiting an hour. Automation plus a named owner per lead is essential.