UK mortgage brokers primarily get leads through Google Search, Meta, SEO and referral partnerships, with Meta delivering the lowest CPL and Google the highest intent.
Mortgage broker lead generation is dominated by Meta (lowest CPL, strong for first-time buyers and remortgage) and Google Search (highest intent, strongest for specialist lending and bridging). SEO on local "mortgage broker [city]" terms compounds over time. Referral partnerships with estate agents, accountants and solicitors remain material for specialist brokers.