Combine postcode-value targeting, LinkedIn job-title + seniority, lookalikes off existing HNW clients, and third-party HNW data providers (Experian Mosaic, CACI Acorn).
Layered approach
- Postcode value (top 5% UK residential) - LinkedIn seniority: VP / Director / C-suite - Existing-client lookalikes (1-2%) - Third-party HNW segments via DSP
Creative
Discretion, tax efficiency, bespoke planning; avoid flashy wealth imagery. Testimonials from named peers carry weight.