First-time buyer leads are generated through Meta and Google Search targeting 25-40-year-old renters, using affordability calculators and first-time-buyer guides as lead magnets.
First-time buyer (FTB) mortgage lead generation is dominated by Meta — the target demographic (25-40, renting, household £50k-£120k) is well mapped on the platform. Creative uses aspirational hooks and an affordability calculator as the lead magnet. Google Search on "first time buyer mortgage advice" layers in high-intent volume. CPLs of £25-£55 are typical.