Cost Per Lead
How much does a buy-to-let mortgage lead cost?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does a buy-to-let mortgage lead cost?
BTL mortgage leads run 45-110 pounds on Meta and 120-240 pounds on Google, with limited-company BTL and portfolio-landlord leads at the premium end.
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Benchmarks by case type
- Standard BTL: 45-110 pounds (Meta), 120-220 pounds (Google)
- Limited-company BTL: 80-160 pounds (Meta), 180-320 pounds (Google)
- Portfolio landlord (4+ properties): 140-260 pounds
Why Ltd Co costs more
Fewer lenders, more complex advice, but deal values and procuration fees are higher, so blended economics often improve.
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