BTL mortgage leads run 45-110 pounds on Meta and 120-240 pounds on Google, with limited-company BTL and portfolio-landlord leads at the premium end.
Benchmarks by case type
- Standard BTL: 45-110 pounds (Meta), 120-220 pounds (Google) - Limited-company BTL: 80-160 pounds (Meta), 180-320 pounds (Google) - Portfolio landlord (4+ properties): 140-260 pounds
Why Ltd Co costs more
Fewer lenders, more complex advice, but deal values and procuration fees are higher, so blended economics often improve.