Cost Per Lead
How much does a care fees planning lead cost?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does a care fees planning lead cost?
Care fees planning leads cost 60-130 pounds on Meta when targeting children-of-elderly audiences, and 140-240 pounds on Google Search for "care fees advice".
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Benchmarks
- Meta interest/lifestyle targeting: 60-130 pounds
- Google Search exact-match: 140-240 pounds
- LinkedIn job-title (solicitors, POAs): 180-320 pounds
Creative angle
Emotional authority figure with a paraplanner walking through a deferred payment agreement outperforms product-feature ads by 30-50%.
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