Care fees planning leads cost 60-130 pounds on Meta when targeting children-of-elderly audiences, and 140-240 pounds on Google Search for "care fees advice".
Benchmarks
- Meta interest/lifestyle targeting: 60-130 pounds - Google Search exact-match: 140-240 pounds - LinkedIn job-title (solicitors, POAs): 180-320 pounds
Creative angle
Emotional authority figure with a paraplanner walking through a deferred payment agreement outperforms product-feature ads by 30-50%.