Cost Per Lead
How much does an equity release lead cost in 2025?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does an equity release lead cost in 2025?
Equity release leads cost 65-140 pounds on Meta and 110-220 pounds on Google Search for UK advisers, with postcode targeting making the biggest difference.
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Equity release CPL bands
Meta lifestyle-led creative with 60+ age targeting: 65-140 pounds per marketing-qualified lead.
Google Search
"Equity release calculator" and "lifetime mortgage" keywords: 110-220 pounds CPL.
Key levers
High-property-value postcodes (SW, BH, GU, TN) and homeowner-only audiences cut CPL by 20-35%.
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