Equity release leads cost 65-140 pounds on Meta and 110-220 pounds on Google Search for UK advisers, with postcode targeting making the biggest difference.
Equity release CPL bands
Meta lifestyle-led creative with 60+ age targeting: 65-140 pounds per marketing-qualified lead.
Google Search
"Equity release calculator" and "lifetime mortgage" keywords: 110-220 pounds CPL.
Key levers
High-property-value postcodes (SW, BH, GU, TN) and homeowner-only audiences cut CPL by 20-35%.