UK inheritance tax planning leads typically cost 110-220 pounds on Meta and 180-340 pounds on Google, with high-value postcode targeting driving efficiency.
Benchmarks
- Meta HNW postcode targeting: 110-220 pounds - Google Search ("IHT planning", "estate planning advice"): 180-340 pounds - LinkedIn director/shareholder targeting: 240-420 pounds
Creative angle
Case studies featuring specific IHT mitigation (BPR, gifting, trust) outperform generic "reduce your tax bill" messaging.