Cost Per Lead
How much does an IHT planning lead cost?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does an IHT planning lead cost?
UK inheritance tax planning leads typically cost 110-220 pounds on Meta and 180-340 pounds on Google, with high-value postcode targeting driving efficiency.
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Benchmarks
- Meta HNW postcode targeting: 110-220 pounds
- Google Search ("IHT planning", "estate planning advice"): 180-340 pounds
- LinkedIn director/shareholder targeting: 240-420 pounds
Creative angle
Case studies featuring specific IHT mitigation (BPR, gifting, trust) outperform generic "reduce your tax bill" messaging.
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