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Cost Per Lead

How much does a pension transfer lead cost in the UK?

Last reviewed 22 April 2026 · Reviewed by Jake McQuillan

Quick answer

How much does a pension transfer lead cost in the UK?

UK pension transfer leads typically cost 120-260 pounds on Meta and 180-380 pounds on Google Search, with DB transfer leads at the top of the range due to PTS permissions.

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Pension transfer lead costs (UK, 2024-2025)

Meta Advantage+ campaigns with compliance-reviewed copy deliver pension transfer leads at 120-180 pounds for DC/SIPP consolidation and 180-260 pounds for DB-specific enquiries.

Google Search

Search CPLs land at 180-380 pounds for high-intent keywords such as "pension transfer advice" and "DB pension transfer specialist".

Why the range is wide

Advisers with PTS permissions and cashflow-modelling credentials convert 2-3x better, lowering blended CPL materially.

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Reviewed by
Jake McQuillan
Founder at Platinum Prospects
Last reviewed 22 April 2026

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