Cost Per Lead
How much does a pension transfer lead cost in the UK?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does a pension transfer lead cost in the UK?
UK pension transfer leads typically cost 120-260 pounds on Meta and 180-380 pounds on Google Search, with DB transfer leads at the top of the range due to PTS permissions.
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Pension transfer lead costs (UK, 2024-2025)
Meta Advantage+ campaigns with compliance-reviewed copy deliver pension transfer leads at 120-180 pounds for DC/SIPP consolidation and 180-260 pounds for DB-specific enquiries.
Google Search
Search CPLs land at 180-380 pounds for high-intent keywords such as "pension transfer advice" and "DB pension transfer specialist".
Why the range is wide
Advisers with PTS permissions and cashflow-modelling credentials convert 2-3x better, lowering blended CPL materially.
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