Life, critical illness and income protection leads cost 18-55 pounds on Meta and 40-110 pounds on Google Search for UK IFAs and protection specialists.
Benchmarks
- Meta (new parent / homeowner audiences): 18-55 pounds - Google Search ("life insurance quote", "income protection"): 40-110 pounds - Indemnity commission economics mean protection can sustain higher CPLs than clawback-heavy products
Biggest lever
Speed-to-quote inside 10 minutes lifts underwritten-policy conversion 2.2x.