Cost Per Lead
How much does a protection insurance lead cost?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does a protection insurance lead cost?
Life, critical illness and income protection leads cost 18-55 pounds on Meta and 40-110 pounds on Google Search for UK IFAs and protection specialists.
Want us to do this for your firm?
Get a compliant lead-gen plan tailored to your niche and compliance setup.
Benchmarks
- Meta (new parent / homeowner audiences): 18-55 pounds
- Google Search ("life insurance quote", "income protection"): 40-110 pounds
- Indemnity commission economics mean protection can sustain higher CPLs than clawback-heavy products
Biggest lever
Speed-to-quote inside 10 minutes lifts underwritten-policy conversion 2.2x.
Was this useful?
Related questions
How much does a pension transfer lead cost in the UK?
UK pension transfer leads typically cost 120 260 pounds on Meta and 180 380 pounds on Google Search, with DB transfer leads at the top of the range due to PTS…
How much does an equity release lead cost in 2025?
Equity release leads cost 65 140 pounds on Meta and 110 220 pounds on Google Search for UK advisers, with postcode targeting making the biggest difference.
How much does a mortgage broker lead cost on Meta?
UK mortgage broker Meta leads cost 35 90 pounds for standard purchase and remortgage, and 60 140 pounds for complex cases (self employed, adverse credit, buy t…
How much does a bridging finance lead cost?
Bridging finance broker leads cost 80 180 pounds on Meta and 150 320 pounds on Google Search, with auction finance queries at the top of the range.
How much does an IHT planning lead cost?
UK inheritance tax planning leads typically cost 110 220 pounds on Meta and 180 340 pounds on Google, with high value postcode targeting driving efficiency.