Cost Per Lead
How much does a protection insurance lead cost?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does a protection insurance lead cost?
Life, critical illness and income protection leads cost 18-55 pounds on Meta and 40-110 pounds on Google Search for UK IFAs and protection specialists.
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Benchmarks
- Meta (new parent / homeowner audiences): 18-55 pounds
- Google Search ("life insurance quote", "income protection"): 40-110 pounds
- Indemnity commission economics mean protection can sustain higher CPLs than clawback-heavy products
Biggest lever
Speed-to-quote inside 10 minutes lifts underwritten-policy conversion 2.2x.
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