Remortgage leads cost 30-80 pounds on Meta and 70-160 pounds on Google, with rate-switch urgency keywords ("mortgage ending 2025") driving the highest intent.
Benchmarks
- Meta (homeowner + expiring fixed rate): 30-80 pounds - Google Search: 70-160 pounds - Timing is everything: launch 4-6 months before typical fix-rate expiry
Messaging
"Your fixed rate is ending - what to do next" outperforms generic "remortgage now" copy 2-3x.