Cost Per Lead
How much does a remortgage lead cost?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does a remortgage lead cost?
Remortgage leads cost 30-80 pounds on Meta and 70-160 pounds on Google, with rate-switch urgency keywords ("mortgage ending 2025") driving the highest intent.
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Benchmarks
- Meta (homeowner + expiring fixed rate): 30-80 pounds
- Google Search: 70-160 pounds
- Timing is everything: launch 4-6 months before typical fix-rate expiry
Messaging
"Your fixed rate is ending - what to do next" outperforms generic "remortgage now" copy 2-3x.
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