Retirement planning leads cost 90-180 pounds on Meta and 150-280 pounds on Google for UK IFAs, with "retire at 60" and "pension drawdown" as highest-intent queries.
Benchmarks
- Meta (55-64 age, pension interest): 90-180 pounds - Google Search: 150-280 pounds - LinkedIn (director / professional): 220-380 pounds
Conversion multiplier
A cashflow modelling demo (Voyant, CashCalc) embedded in the landing page increases consultation bookings 40-60%.