Cost Per Lead
How much does a retirement planning lead cost?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How much does a retirement planning lead cost?
Retirement planning leads cost 90-180 pounds on Meta and 150-280 pounds on Google for UK IFAs, with "retire at 60" and "pension drawdown" as highest-intent queries.
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Benchmarks
- Meta (55-64 age, pension interest): 90-180 pounds
- Google Search: 150-280 pounds
- LinkedIn (director / professional): 220-380 pounds
Conversion multiplier
A cashflow modelling demo (Voyant, CashCalc) embedded in the landing page increases consultation bookings 40-60%.
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