Seo
How do I build domain authority on a financial services site?
Last reviewed 22 April 2026 · Reviewed by Jake McQuillan
Quick answer
How do I build domain authority on a financial services site?
Publish UK-specific, author-attributed content (guides, statistics, benchmarks, frameworks), earn 10-30 quality backlinks per quarter, and reinforce E-E-A-T with named experts and credentials.
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Foundation
- Named author bylines with credentials on every article
- UK statistics pages with primary or authoritative sources
- Definition pages (glossary) internally linked site-wide
- Frameworks and benchmarks that other sites cite
Link building (white-hat)
- HARO/Qwoted responses as a named expert
- Guest columns on MoneyMarketing, FTAdviser, Professional Adviser
- Data-led PR: "State of UK adviser marketing" annual report
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