Publish UK-specific, author-attributed content (guides, statistics, benchmarks, frameworks), earn 10-30 quality backlinks per quarter, and reinforce E-E-A-T with named experts and credentials.
Foundation
- Named author bylines with credentials on every article - UK statistics pages with primary or authoritative sources - Definition pages (glossary) internally linked site-wide - Frameworks and benchmarks that other sites cite
Link building (white-hat)
- HARO/Qwoted responses as a named expert - Guest columns on MoneyMarketing, FTAdviser, Professional Adviser - Data-led PR: "State of UK adviser marketing" annual report