Bridging finance leads are generated mainly through Google Search and LinkedIn targeting property investors, developers and their advisers, with CPLs typically £120-£300.
Bridging finance lead generation is a high-intent, B2B-leaning market. Google Search on terms like "bridging loan for auction" and "property development finance" delivers the strongest leads, complemented by LinkedIn targeting property developers, investors and commercial solicitors. CPLs run £120-£300 but average loan values of £300k+ make the economics robust.