Equity release leads are generated through Meta and Google campaigns targeting homeowners aged 55-80, using a compliant calculator, equity estimate or free guide as the lead magnet.
Equity release lead generation in the UK combines Meta interest/behaviour targeting for 55-80-year-old homeowners with high-intent Google search on terms like "equity release calculator" and "lifetime mortgage". Lead magnets are typically a calculator, an equity-estimate form or a downloadable guide. Compliance is strict — risk warnings, product type clarification and vulnerable customer screening are all essential.