Most objections are about trust, cost transparency and control. Lead with fee clarity, verifiable credentials, references, and a low-commitment next step (cashflow review).
Top 4 objections + responses
1. "Too expensive" - show ongoing fee vs DIY cost, frame LTV 2. "Can I trust you" - FCA reference, PI cover, Chartered status 3. "Let me think" - book a specific follow-up, send case study 4. "I already have an adviser" - offer second opinion / no-obligation cashflow review
Close
Always end with a dated, committed next step.